Property development in Perth isn’t just about building, it’s about unlocking the value in the land you already own.
When the owner of a Joondanna property approached our Sales & Leasing Specialist, Kylie Harbo, the initial plan could have been simple: list the property and sell. But instead of rushing to market, we asked a different question, what could this site become?
With the right strategy, that one property turned into four separate assets, unlocking far greater value from the land.
So how did it happen, and what made this site work? Read on as we walk through how we identify development-ready sites, the key decisions that shape each project, and the final outcome.
It all starts with the site
The foundation of any successful property development is the site.
For Kylie’s client in Joondanna, their 1,036sqm property was identified as a strong development opportunity due to its size and favourable zoning.
When we source sites for our clients, we look beyond just location and price. Key considerations include:
- Zoning and subdivision potential (R-Codes)
- Block size, frontage and layout
- Flat, usable land
- Existing infrastructure such as fencing and access
- Constraints like power lines, trees and easements
Understanding how these factors work together is critical. It’s not just about what a site is today, but what it can become.ork together is critical. It’s not just about what a site is today, but what it can become.
Navigating the development process
Once the right site is secured, the development phase begins.
Kylie worked with our in house development team, led by Development Manager Kathy Sia, who manage the process end-to-end, working with councils, planners and builders to bring the project to life. This includes feasibility assessments, design coordination, approvals and construction.
Each local council in Perth has different requirements. From frontage minimums to tree retention and open space rules, these details can significantly impact what can be built.
By understanding the nuances of different council requirements and R-Codes, we’re able to guide clients toward development outcomes that are both compliant and commercially viable.
Maximising your investment outcome
Every development is different, but the goal is the same: to maximise the value of the site. Depending on the location and zoning, this may involve:
- Developing duplex, triplex or multi-dwelling sites
- Building four or more homes on larger blocks
- Retaining an existing property and building around it
We also consider the end market from the outset. This includes analysing whether single or double storey homes are more suitable and understanding the likely resale or rental demand in the area.
At our client’s Joondanna property, one site became four new homes. Two were sold for between $950,000 and $1.12M, with the remaining two retained and leased by the JPG Residential Property Management team for $900 to $950 per week.
By planning with the end in mind, we help ensure the final outcome aligns with your broader investment strategy.
Could your property deliver more than you think?
At Johnson Property Group, we’ve helped hundreds of property owners develop their sites.
We can help you assess your property, explore its development potential and understand what opportunities may exist. Get in touch to start the conversation today.