When most people think about property investment, they think about houses. But some of the best opportunities can be found in places you least expect.

Sales and Leasing Specialist Kylie Harbo, together with Managing Director Andrew Johnson, recently facilitated the sale of a freehold property occupied by a country motel in regional WA. While the transaction wasn’t the sale of the accommodation business itself, it involved the sale of the commercial property on which the motel operates, complete with an existing lease in place.

For Kylie, the sale is a great example of the variety of opportunities that exist across the property market and why investors shouldn’t limit themselves to thinking about residential property alone.

“No two investment properties are the same,” Kylie said, “From residential homes and commercial assets through to development sites and rural land, every asset class has its own opportunities and considerations. Understanding what drives value in each market is key to achieving the best outcome.”

Kylie believes some of the best opportunities can be found by looking beyond the obvious and keeping an open mind about different types of property.

“The best investment opportunities aren’t always the most obvious ones,” she said, “Taking the time to understand different asset classes can help investors uncover opportunities they may not have otherwise considered and build a stronger, more diverse portfolio over time.”

Looking beyond residential

Residential property will always play an important role in many investment portfolios, but opportunities also exist across commercial, retail, industrial, rural and development assets.

Each sector has its own drivers of value, risks and opportunities. Understanding these differences is essential when buying, selling or leasing property.

At JPG, our team have the ability to work across a broad range of property sectors. From residential homes and investment properties through to commercial assets, development sites and rural holdings, we understand that no two properties are the same.

This breadth of experience allows us to identify opportunities, understand buyer motivations and tailor strategies to suit each asset and client.

Understanding what investors value

The factors that attract a buyer to a residential investment property are often very different to those influencing a commercial or rural purchase.

A residential investor may focus on rental demand and capital growth. A commercial investor is likely to be more interested in lease terms, tenant quality and income security. Development buyers look at zoning, subdivision potential and future land use, while rural investors may consider productivity, location and long-term growth prospects.

Knowing how to position an asset to the right market can have a significant impact on the outcome.

We help investors diversify

Successful property investment isn’t just about finding the next purchase. It’s about understanding how different asset classes fit within a broader investment strategy and recognising opportunities as markets evolve.

Whether you’re considering a residential investment, a leased commercial property, a development site or rural land, having access to advice that spans multiple sectors can help you make more informed decisions and unlock value you may not have otherwise considered.